APPLY TODAY! Request for Proposals now open for WIC State agencies to implement WIC online shopping

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APPLY TODAY! Request for Proposals now open for WIC State agencies to implement WIC online shopping —

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CNHI WIC Online Shopping Implementation Support Initiative

Expanding WIC online shopping and healthy food access to more families

About the Initiative

The Center for Nutrition & Health Impact (CNHI) is launching a new WIC Online Shopping Implementation Support Initiative to provide families with more flexibility and efficiency in using their Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) benefits through online shopping. This initiative can help increase WIC benefit utilization and improve healthy food access and health outcomes for millions of families nationwide.

Funding Opportunity

As part of this initiative, CNHI released a funding opportunity to support WIC State agencies in implementing WIC online shopping with one or more WIC-authorized vendors of their choice, consistent with the project aim of maximizing WIC online shopping access. View the Request for Proposals (RFP) below.

Implementation Support

CNHI will provide funded WIC State agencies and their partners with project support and technical assistance to help ensure successful implementation of scalable and compliant WIC online shopping solutions into their operations.

This initiative provides a pathway for WIC State agencies to expand and modernize the WIC shopping options offered in their jurisdiction. It builds upon strong momentum already underway, including the encouraging results and positive feedback from WIC agencies and participants in areas that already implemented WIC online shopping. This project is distinct from CNHI’s WICShop+ website and the associated projects.

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Apply for the Funding Opportunity

Apply Now

Download the full RFP .
Preview the proposal template.
Submit the application in a single (combined) PDF file to wic@centerfornutrition.org with subject line “WIC Online Shopping Implementation Support Initiative Proposal”.
Proposals are accepted on a rolling basis. The RFP period is anticipated to close by spring 2028.

DOWNLOAD THE RFP

Learn More About the Funding Opportunity

Eligibility

WIC online shopping projects will be WIC State agency led in partnership with their EBT processor and WIC-authorized vendor(s) of their choice. Please see the RFP for the complete list of eligibility requirements.

Applicant Resources

Request for Proposal (RFP)

Proposal Template

RFP Overview Webinar | Thursday, April 16, 12-1pm CT | Register for the Webinar Here

RFP Office Hours
- Thursday, April 23, 2-3pm CT | Register for Office Hour 1 Here
- Wednesday, June 17, 1-2pm CT | Register for Office Hour 2 Here
- The virtual office hours will provide applicants the opportunity to ask questions and receive proposal preparation support. CNHI will schedule recurring office hours based on applicant interest and proposals received.
- Individual office hour sessions are available upon request by emailing wic@centerfornutrition.org or completing the Contact Us form below.
RFP Questions & Answers
- CNHI will respond directly via email to those who submitted questions within one week of receipt, if possible. CNHI will regularly update the Q&A section of the webpage with answers to submitted RFP-related questions as new questions are received.
- Submit your RFP question(s) below.

RFP Questions & Answers

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Initiative Lead

This initiative is administered by the Center for Nutrition & Health Impact (CNHI), a national 501(c)3 nonprofit research institute dedicated to strengthening public health nutrition initiatives through rigorous research, program evaluation, and collaborative partnerships.

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Contact the Initiative Team

Email wic@centerfornutrition.org or complete the following form to get in touch.