Feasibility Study Overview

CNHI collaborated closely with Pleasant Point WIC staff, employing a design thinking and co-creation approach to conduct a modified Delphi process. Data was collected through listening sessions with key user groups, who would be essential to the success of a potential WIC online shopping project. Key user groups included local vendors, technology partners, and WIC staff. Pleasant Point WIC staff supported CNHI in all stages of study, from design to interpreting the findings. 

Additionally, interviews with WIC participants were carried out to better understand participant needs and preferences for an online shopping solution. Participant and potential implementation partner insights were instrumental in developing a tailored implementation plan to guide Pleasant Point WIC through the next steps in making online shopping available to its WIC participants.