Our Findings

I think it’s easier for parents with small kids, honestly. I do a lot of grocery pickups, so I can’t use my WIC online, but I can go in the store and taking them in the store even to get that is like, “I want this, I want that.” It’s a lot more stretched out when I have to take kids in with me opposed to picking up an order. Ordering it online, they could just do it from their phone and then go and pick it up or whatever.
— Pleasant Point WIC Participant

See below for findings from our interviews and learning sessions with WIC participants and potential implementation partners.

For questions or more information, please contact the research team at: wic@centerfornutrition.org